Smart retargeting and remarketing in International — return up to 25% of users who visited your site but did not complete the target action. We build personalized interaction scenarios in Yandex, Google and social networks, motivating customers to complete the order.
Retargeting & remarketing in International
Retargeting & remarketing in International
We return up to 25% of users who left without purchasing, and reduce the cost of attracting a client by 2 times.
+25% return of lost clients2 times cheaper to attract cold trafficDynamics display of exactly viewed products
PC "Chancellor"Ogranik FoodHolding "Protos Group of Companies"AnfishReef ExclusiveStroyImpulseAllianceBakehouse+ 100 companies
from 140 $/month
cost of setting up and running smart retargeting
from 2 days
deadline for launching catch-up advertising
2.5 times
increase in conversion due to repeated touches
100%
coverage of all advertising networks (YAN, KMS, VK, Insta)
Service Types
Retargeting scenarios and mechanics
We divide visitors according to the degree of warming up and show a targeted offer.
01
Abandoned cart retargeting
We catch up with customers who added a product to their cart but did not complete the checkout with an offer of a discount or bonus.
02
Dynamic product remarketing
Automatic display of a banner with a specific product that the user studied on the site.
03
Retargeting by stages of the service funnel
Show cases and reviews to those who read the price list or service page for more than 1 minute.
04
LTV remarketing for repeat sales
Offering related products or repeat services to existing company customers.
05
Retargeting based on CRM databases (Email / Phone Numbers)
Loading a database of “dormant” clients and showing them exclusive, closed special offers.
06
Cross-channel retargeting
I visited the site from a Google search and saw a catch-up banner on Instagram and VKontakte.
Work Process
How we implement smart retargeting
Fine-tune segments without intrusiveness for users.
01
Installing and adjusting pixels
Implementation of Yandex Metrica, Google Tag Manager, VK and Meta pixels on all key pages.
02
Collection and segmentation of audiences
Separation of visitors by viewing depth, time on the site and completed microactions.
03
Creation of personal creatives
Development of banners with triggers: “Forgot to register?”, “10% discount of your choice”, “Gift with order”.
04
Setting frequency limits
Setting a limit (no more than 2-3 impressions per day per person) to eliminate burnout and negativity.
05
Launching and calibrating bids
Optimizing the cost per click and adjusting bids for the highest converting segments.
06
Analysis of returned conversions
Weekly measurement of repeat orders and calculation of the reduction in the average cost of customer acquisition.
Tools
Remarketing Platforms and Tools
We cover all screens and applications where your potential client spends time.
Yandex YAN Retargeting
Display on tens of thousands of popular Runet sites and Yandex services.
Google Remarketing (GDN)
Banners on millions of Google partner sites and YouTube.
VK Dynamic Retargeting
Product carousels in the VKontakte feed from your store catalog.
Meta Pixel Retargeting
Accurate catch-up ads in Instagram Stories and feed.
GTM DataLayer
Communicate detailed e-commerce events for smart segmentation.
Case Studies & Results
Cases of returning departed users
Real sales growth figures due to smart retargeting settings.
E-Commerce Store cosmetics
Dynamic remarketing for abandoned carts
+22%
additional purchased orders
3.3 $
buyer return cost
Suburban construction
Catch-up advertising with video customer reviews
+35%
increase in conversion from repeat visits
1.8 times
reduction in total cost per lead
B2B Certification
Retargeting based on the CRM database of regular customers
48%
repeated contract extensions
2 days
until the first re-order
Key Features
Why do people order retargeting setup from us?
We make retargeting smart, personalized and unobtrusive.
Smart approach
We exclude those who have already purchased
We set up auto-exclusion so as not to irritate established buyers by advertising what they have already purchased.
Offers
Personalization of offers
Each segment sees exactly the proposal that closes its specific doubt.
Saving
Maximum ROI
You only pay for impressions to those who have already shown interest in your offer.
Guarantees
Retargeting setup guarantees
Correctness of data transmission
100% accurate recording of pixels and events on the site.
Fixed maintenance price in $
Official contract without hidden fees or extra charges.
Protection against sticking and fading
Strict limits on frequency of impressions per user.
Transparent analytics
Clear reports on the number of returning users and their receipts.
Pricing Packages
Rates for setting up retargeting in International
Average market prices in Minsk. Quickly pays for itself by closing warm clients.
Basic Retargeting
from 140 $ / month
- Retargeting Setup in 1 system (Yandex YAN)
- Create up to 3 audience segments
- Development of a set of banners
- Frequency cap
- Monthly returns report
Smart Multichannel
from 263 $ / month
- Retargeting in Yandex (YAN) + Google (GDN) + VK
- Up to 8 classroom scenarios (cart, prices, services)
- Dynamic product remarketing
- Loading databases from CRM (email/phones)
- A/B testing of offers and discounts
Omni-Channel Retargeting
from 1,105 $ / month
- Coverage of all networks: Yandex, Google, VK, Instagram, Telegram
- Complex cascading chains of lead generation
- Integration with end-to-end analytics and CRM funnel
- Individual motion banner design
- Priority support and calibration 24/7
FAQ
Frequently Asked Questions on retargeting and remarketing at International
How much does it cost to set up smart retargeting at International?+
Basic retargeting setup costs from $140 per month. Multichannel smart retargeting (Yandex + Google + VK) - from $263 per month. Comprehensive omnichannel remarketing with CRM - from $455 per month.
What is retargeting and how does it work?+
Retargeting is an advertising tool that finds users who have already visited your site and shows them personalized banners on other sites and social networks, bringing them back to purchase.
What is dynamic remarketing for online stores?+
This is a technology that automatically generates a banner with exactly those products (with the current price and photo) that a specific user has added to the cart or viewed.
Will advertising irritate users?+
No, we strictly limit the frequency of impressions (no more than 2-3 times a day) and automatically turn off impressions to those users who have already completed the target action or placed an order.
How long does a user stay in the retargeting database?+
The period is selected individually depending on the transaction cycle in your niche: from 3–7 days for impulse purchases to 30–90 days for real estate and complex B2B services.
How much cheaper is retargeting than cold acquisition?+
Cost of application (CPL) from retargeting is usually 2-3 times lower than from cold advertising, since the user is already familiar with your brand and has a formed interest.
Is it possible to set up retargeting based on the list of our regular customers?+
Yes, we can download an encrypted phone and email database from your CRM to display personal closed promotions only to existing clients.
Is the formal contract concluded in $?+
Yes, we work officially under an agreement with legal entities and individual entrepreneurs by bank transfer with the provision of closing acts.
How long does it take to set up and launch?+
Installing pixels, creating banners and launching campaigns takes 2 to 4 business days.
How to order retargeting setup at International?+
Leave a request on the website - we will analyze your website and offer an effective scheme for returning lost customers!
Lead return
Stop losing your website visitors
Order smart retargeting and turn abandoned users into buyers.