Implementation of end-to-end analytics and GA4 in International — combining data on advertising costs, behavior on the website, phone calls and transactions in CRM into a single visual dashboard. You know exactly the real cost of each customer (CAC) and return on marketing (ROI/ROAS).
End-to-end analytics in International
End-to-end analytics and ROI tracking at International
A unified management dashboard with calculation of the cost of a lead, a deal and the real return on investment.
100% transparency of every ruble in advertisingGA4 + BI visual dashboards in real timeCall tracking tracking all phone calls
PC "Chancellor"Ogranik FoodHolding "Protos Group of Companies"AnfishReef ExclusiveStroyImpulseAllianceBakehouse+ 100 companies
from 280 $
cost of setting up end-to-end analytics
from 5 days
term for setting up and connecting services
up to 35%
saving your budget by turning off the drain
100%
integration with CRM (Bitrix24, amoCRM, 1C)
Service Types
What is included in the end-to-end analytics system
Full-circuit collection and visualization of marketing and financial data.
01
Google Analytics 4 Setup (GA4) and Yandex Metrics
Professional configuration of DataLayer, events, electronic transactions and cross-domain tracking.
02
Connecting dynamic call tracking
Track phone call sources down to a specific keyword and ad.
03
Integration of CRM with advertising accounts
Automatic transfer of transaction statuses and payment amounts from CRM back to advertising accounts.
04
Interactive dashboards in Looker Studio / Power BI
Convenient visual reports for the manager: graphs of expenses, revenue, CPL, CAC, CPO and ROI.
05
Implementation of end-to-end analytics platforms (Roistat / Calltouch)
Deployment of specialized analytical systems with multi-channel attribution models.
06
Audit and correction of existing analytics
Finding errors in conversion calculations, doubling goals and setting up valid data transfer.
Work Process
Stages of implementing end-to-end analytics
Clear regulations: from drawing up a map of events to training employees.
01
Marketing audit and event map
Determining key business metrics, traffic sources and designing a GTM tag structure.
02
Website markup and DataLayer implementation
Programming data levels to transmit order amounts, product names and lead parameters.
03
Connecting call tracking and email tracking
Setting up substitution of phone numbers and email addresses for each advertising source.
04
Link with CRM and end-to-end identifier (Client ID)
Transferring Client ID Google and Yandex to the CRM deal card to save the user history.
05
Assembling an interactive dashboard
Creating a clear management screen with key performance indicators (KPIs).
06
Data testing and team training
Checking the convergence of financial data and training the marketer to work with reports.
Tools
Analytics and visualization technology stack
We use reliable tools for collecting and processing Big Data.
Google Analytics 4 & GTM
The world standard for web analytics with machine learning.
Yandex Metrica & Webvisor 2.0
User behavior analysis and click heat maps.
Looker Studio (Google Data Studio)
Free, visual online dashboards with real-time data updates.
Roistat & Calltouch & CoMagic
Leading end-to-end analytics and call tracking platforms.
PostgreSQL & BigQuery
Cloud storage for secure storage of large amounts of data.
Case Studies & Results
Cases of implementation of end-to-end analytics
How accurate numbers help you save hundreds of thousands of rubles on advertising.
Wholesale / B2B
Identifying underperforming keywords and reallocating budget
-32%
reduction of advertising costs
+45%
growth in net advertising revenue
Car dealership network
Implementation of call tracking and connection with CRM Bitrix24
100%
control of the sources of each call
14 days
launch date for the entire turnkey system
Online hypermarket
Setting up GA4 e-commerce and cohort analysis
x2.4
increase in LTV of regular customers
0 losses
in the transmission of transactions
Key Features
Why do they trust us with end-to-end analytics?
We set up analytics not for the sake of charts, but to increase your margins.
Accuracy
100% convergence of numbers
We compare the counter data with real money in the current account in 1C.
Convenience
Dashboard on one screen
The manager sees the payback of the business from a smartphone in 10 seconds without diving into complex reports.
Experience
Certified Engineers
Our analysts have official Google Analytics and Yandex certificates.
Guarantees
Quality assurance for analytics implementation
Correct transmission of goals and amounts
We thoroughly test the sending of each event before delivery of the project.
Fixed estimate in the contract
Payment in $ by bank transfer with the issuance of all closing documents.
Business Confidentiality
Strict adherence to non-disclosure agreement (NDA).
Free technical support 1 month
We provide consultations and calibrate reports after the system has been delivered.
Pricing Packages
Rates for implementing end-to-end analytics at International
Average market prices in Minsk. An investment that pays off from the first month of budget savings.
Basic GA4 + Metrica
from 280 $
- Full setup of Google Analytics 4 and GTM
- Setting up all goals and events in Yandex Metrica
- Setting up eCommerce tracking
- Summary report in Looker Studio
- Implementation time: 3–5 working days
End-to-end analytics + Call tracking
from 1,210 $
- All options of the Basic tariff
- Connecting dynamic call tracking
- Integration with Bitrix24 / amoCRM (Client ID transfer)
- Dashboard with lead and transaction cost calculations
- Marketing and management training
- Implementation time: 7–10 working days
Enterprise BI / Roistat
from 2,280 $
- Implementation of Roistat / Calltouch / Power BI turnkey
- Bundle: Advertising + Website + Call tracking + CRM + 1C
- Multichannel cohort attribution models
- Calculation of net profit, LTV, ROI and ROAS
- Personal Lead Data Engineer and 24/7 support
FAQ
Frequently Asked Questions on end-to-end analytics at International
How much does it cost to set up turnkey end-to-end analytics at International?+
Basic setup of GA4 and goals starts at $280. End-to-end analytics with call tracking and CRM - from $560. Full-scale BI system (Roistat/Power BI) with 1C integration - from $980.
What is end-to-end analytics and what benefits does it provide?+
End-to-end analytics combines advertising costs with actual cash flow or CRM revenue. You can see which specific campaign or keyword is bringing real profit and which is wasting your budget.
What is dynamic call tracking?+
This is a technology that shows each website visitor a unique phone number. When a person calls, the system knows exactly which advertisement he came from.
What CRM systems can be integrated with?+
We set up integration with Bitrix24, amoCRM, 1C:Enterprise, MoySklad, as well as with any self-written CRM via REST API and webhooks.
Where will we look at the reports?+
We create an interactive dashboard in Looker Studio or Power BI, accessible via a link from a computer and smartphone 24/7.
How long does it take to implement the system?+
Basic setup takes 3 to 5 days. Comprehensive end-to-end analytics with call tracking and CRM - from 7 to 14 working days.
Do you train employees to use reports?+
Yes, we provide video training for marketers and management, and also provide step-by-step instructions for reading metrics.
Is the transfer of business data to the company safe?+
Yes, all connections are protected by SSL/HTTPS, and data transfer is governed by an official contract and NDA.
Is the formal contract concluded in $?+
Yes, we work officially under an agreement with legal entities and individual entrepreneurs by bank transfer with the provision of closing acts.
How to order setup of end-to-end analytics at International?+
Leave a request on the website - our leading web analyst will contact you and conduct a free audit of your current tracking system!
Profit control
Manage your advertising based on accurate numbers
Order the implementation of end-to-end analytics and stop wasting your budget blindly.