Tools / Advertising Tools

Composer (Generator) of UTM tags online ✅ Free Digital SPEC tool

Quick and convenient generation of trackable links with UTM tags for any advertising channels and web analytics.

Select advertising system (quick preset):

Landing Page (URL) Link to your website or landing page

https://

Campaign source (utm_source) For example: yandex, google, vk, telegram, newsletter

Traffic type (utm_medium) For example: cpc, banner, email, social, post

Campaign name (utm_campaign) Advertising campaign name or ID

Advertisement content (utm_content) Additional information (banner ID, ad)

Keyword (utm_term) Key phrase or display condition

Quick macros for inserting into an active field:

Text processing settings:

Transliteration of the Cyrillic alphabet (rus ➔ rus) Lowercase Replace spaces with hyphens (-)

Generated link with UTM tags:

Ready to copy

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History of recently created links:

What are UTM tags and how to use them correctly?

UTM tags (Urchin Tracking Module) are special parameters added to the URL of a website page to track the source and characteristics of incoming traffic in web analytics systems (Yandex.Metrica, Google Analytics 4).

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utm_source

Traffic source. Indicates the site from which the user came (for example: yandex, google, vk, telegram).

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utm_medium

Ad type or channel. Describes the payment model or placement type (cpc - context, banner - banner, email - newsletter).

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utm_campaign

Campaign name. Identifies a specific advertising campaign or promotion (for example: promo_summer_2026 or macro {campaign_id}).

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utm_content

Contents of the ad. Distinguishes between ads within the same campaign (for example: banner_red, {ad_id}).

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utm_term

Display condition. The keyword or audience targeting that triggered the impression (for example: razrabotka_sajta, {phrase_id}).

Frequently Asked Questions (FAQ)

Do UTM tags affect indexing and SEO?

UTM tags do not worsen the site’s position provided that the correct canonical tag is present on the page <link rel="canonical" href="...">, pointing to the main URL without tags.

Why do we need dynamic Google Ads & Yandex.Direct macros?

View macros {campaign_id}, {ad_id} And {phrase_id} are automatically substituted by the advertising system at the moment of clicking. This allows you to avoid manually entering the names of hundreds of ads and key phrases.

Why is it recommended to use lower case and transliteration?

Web analytics systems are case sensitive: labels Yandex And yandex will be counted as two different sources. Transliteration prevents encoding errors in browsers.