Tools / Advertising Tools

Advertising budget and advertising payback calculator (ROI, CPL, CAC)

Rasscitajte neobhodimyj reklamnyj budzet, stoimost' lida (CPL), cenu privlecenia klienta (CAC) i cistuu okupaemost' vlozenij (ROMI) dla Google Ads i Meta Ads.

Your business parameters

Niche, average bill and goals

Select a business area for auto-substitution of benchmarks:

Desired number of new clients per month:How many real closed deals (customers) do you need to attract?

clients

Average sales receipt ($):Average cost of one paid order or contract

Business margin (%):Share of gross profit in revenue minus cost

Sales funnel options

Conversions and cost per click

🎯

Clicks (Traffic)

➜

📩

Applications (Leads)

➜

🤝

Sales (Customers)

➜

💰

0 $

Revenue

Conversion of website to application (CR1):Percentage of converted visitors who left a request or called (usually 1.5% - 5%)

Sales Conversion (CR2):Percentage of requests that reach actual payment (usually 20% - 50%)

Estimated cost per click CPC ($):Srednaa stoimost' odnogo perehoda v Google Ads ili Meta Ads

Forecast Marketing Indicators

Efficiency and unit economy

Forecast of applications (leads)Appeals

Required number of leads per month to achieve the goal

Cost per lead (CPL)Cost Per Lead

0 $

Estimated cost of receiving 1 target application from advertising

Customer Cost (CAC)Acquisition Cost

0 $

Costs to attract 1 real paying buyer

Payback (ROMI)Cost effective

Return on Investment in Marketing: Ratio of Net Profit to Expenses

💡 How to read metrics and manage ROI

What is CPL and how to reduce it?

CPL (Cost Per Lead) — This is the price of one application. It is reduced by improving the quality of the landing page (increasing CR1 conversion), careful filtering of non-target queries (negative words) and precise geotargeting.

What is CAC and why is it important?

CAC (Customer Acquisition Cost) — the cost of attracting a real client, taking into account the work of the sales department. If the CAC is higher than the gross profit from the transaction, advertising works at a disadvantage.

What is considered a good ROMI?

ROMI from 100% means that each invested ruble brought 1 ruble of expenses and another 1 ruble of net profit on top. Values between 150-300% are considered excellent results for scaling.

How to get an accurate turnkey media plan?

Otraslevoj kal'kulator daet orientirovocnuu model'. Dla tocnogo prognoza nas PPC-specialist soberet polnoe semanticeskoe adro, ocenit konkurenciu na aukcione i rasscitaet smetu po kampaniam.