Site analysis

Analysis is a method of research, which is characterized by isolation and study of separate parts of the object of study.The term - "analysis" serves as a synonym for research in general. Analysis - one of the techniques or methods of obtaining a result. Analysis (audit) site - a series of measures aimed at identifying those causes that inhibit the development of the site. If you are interested in analyzing and auditing the site, then the site does not work as you expected and therefore does not fulfill its main function - increasing the flow of customers and profit growth.

Here are some reasons why websites don't work properly:

• perhaps the necessary headings are not specified;
• content is missing or unprofessionally made;
• site design is not adapted for mobile devices;
• navigation or structure is unclear (possibly both);
• lack of necessary information (contacts, prices, etc.);
• insufficient information about your company and its advantages, etc.

The list of requirements is constantly updated by search engines. Today it counts more than a thousand factors affecting the ranking of the site.

Audit allows you to find out what errors do not allow the site to move quickly and be in the top positions of search engines.

The purpose of the analysis (audit) is to identify errors that prevent the development of the resource and the development of recommendations for their correction.

An audit consists of:

• checking sites according to the requirements of search engines
• checking the correctness of the structure of the site
• the presence and analysis of content
• making the right queries, which any Internet user will be able to find a product or service of interest to him
• analysis of the behavior and promotion of the site "clicking" on your resource users
• comparison of your site with the sites of competitors.
  

Types of audits:

• Usability - analysis, helps to find out the degree of usability of the site for ordinary visitors
• Technical analysis - analyzing the technical parameters of your resource for proper ranking. This is the first step to the effective functioning of the site.
• SEO analysis - evaluation of the degree of integration with social networks and search engines, i.e. not only the attractiveness of the site for search engines, but also attractiveness for the user (potential client)
• Analyzing competitor websites is a must for the success of your business.
• Complex analysis - analytics, which includes all the above mentioned types of analysis (audit).

All types of analysis are used both to generate new knowledge and to systematically improve existing results.

Analytical procedures are among the main cognitive tasks to achieve the best possible result of the activity.