High bounce rates and low conversion rates with a stable influx of advertising traffic indicate problems with the usability of the resource interface. Complex navigation, non-obvious placement of order buttons and overloaded application forms cause users to leave for competitors. Usability audit (UX/UI) of the turnkey website in International helps to find points of loss of commercial leads, optimize client scenarios and significantly increase the return on current traffic.
What is included in the service
- Analysis of heat maps and Webvisor. Studying video recordings of user visits in Yandex Metrica, clicks, scrolling and attention.
- Evaluation of order and funnel scenarios. Walking through the complete customer journey from the first screen to the final thank you page for your order.
- Audit of mobile usability (Mobile UX). Search for small elements, misaligned buttons and inconvenient menus on smartphone screens.
- Analysis of application collection forms and shopping carts. Reducing the number of input fields, simplifying the Checkout process to reduce abandoned carts.
- Audit contrast and visual accents. Checking the readability of texts, the visibility of call buttons (CTA) and the structure of headings.
- Drawing up prototypes of improvements. Creation of visual diagrams and recommendations for correcting problematic elements in Figma.
Stages of work
- Collecting analytics and recording visits. Analysis of bounce rates by page, study of click maps and Webvisor reports. Completion time is from 1 to 2 working days.
- Expert UX analysis of the interface. Evaluating a resource using a checklist of 100+ usability parameters for PCs and mobile devices. Completion time is from 2 to 4 working days.
- Walkthrough of CJM scenarios. Identifying unnecessary steps when placing an order and difficult searches for the necessary information. Completion time is from 1 to 2 working days.
- Generating a report and recommendations. Drawing up a detailed manual with visual screenshots of errors and prototypes. Completion time is from 2 to 3 working days.
- Presentation and implementation support. Conducting a video meeting with analysis of the results and assistance to layout designers. Completion time 1 business day.
Pricing in International
Pricing for a UX/UI audit depends on the scale of the web resource, the depth of the analyzed funnel and the number of screens. You can find out the conditions by calling .
- UX audit of landing page. Analysis of conversion elements, texts, buttons and the mobile version of the landing page.
- UX audit of a corporate website. Checking navigation, service catalog, feedback forms and visual accents.
- UX audit of an online store. In-depth analysis of filters, product cards, carts and ordering scenarios.
Who is it suitable for?
- Projects with expensive advertising. Companies for which traffic from Yandex Direct does not pay off due to poor website conversion.
- E-Commerce Stores with abandoned carts. Trading platforms where users add products but leave before payment.
- Websites after design changes. Organizations that have seen a drop in the flow of incoming applications after a visual redesign.
- Services with custom functionality. Online calculators, offices and configurators with a complex interface.
Guarantees in International
- Analysis based on real actions. Recommendations are based on video recordings of visits and user clicks, not guesswork.
- Increase in conversion during implementation. Increasing the percentage of completed applications and calls after the implementation of the prepared technical specifications.
- Clear visual prototypes. Each recommendation is accompanied by illustrations of the format of what was and what became.
- Confidentiality of analytical data. Protection of data on conversion and customer behavior with an NDA agreement.
Why choose International
- Expertise in the psychology of UI perception. Application of usability laws (Fitts, Hick, Gestalt principles) in design.
- Focus on mobile traffic. A detailed analysis of the ease of using the site with one hand on smartphone screens.
- Comprehensive work with CRO. Increase conversions without having to increase your current advertising budget.
- Willingness to make independent edits. Implementation of proposed improvements by turnkey's design and web department.
- Conducting A/B testing. Setting up split tests to empirically test the most effective hypotheses.
- Deep understanding of e-commerce. Practical experience in simplifying Checkout procedures in large stores.
Questions & Answers
How is a UX audit different from a technical audit?
A technical audit looks for errors in the code and servers, and a UX audit evaluates the usability of the interface by humans.
How many visits to Webvisor are needed to conduct a quality UX audit?
For an objective analysis, data on 100-300 recorded visits of target users on key pages is sufficient.
Will a UX audit help reduce cart abandonment rates?
Yes, simplification of the order form, elimination of mandatory registration and transparency of delivery calculations reduce waste by 20-40%.
Is it possible to order a UX audit of a separate mobile application?
Yes, a comprehensive audit of the interfaces of iOS and Android mobile applications is carried out with the formation of prototypes.
How long does it take to conduct a UX/UI website audit?
Conducting a full usability audit with the preparation of a visual report takes from 4 to 7 working days.
Order a website usability audit (UX/UI)
To find problem areas of the funnel, simplify the order and increase website conversion in International, contact specialists by phone or send a request to info@digital-spec.com.