A site can work for years and not bring in requests - because it has errors that search engines record, but the owner does not see. Technical glitches, duplicate pages, overloaded code, unreadable structure - each of these factors reduces rankings and conversion. We conduct a comprehensive audit of sites in International, which provides not a list of comments, but a specific roadmap: what to fix first, what can be postponed and what not to touch.
What is included in a comprehensive audit
Technical audit. We check the indexing of pages in Google and Yandex, the correctness of robots.txt and sitemap.xml, the presence of duplicates, broken links and 4xx/5xx errors. We measure loading speed through PageSpeed Insights and GTmetrix, check mobile adaptation and the correctness of HTTPS. Each bug found is described with a page and fix priority.
SEO audit. We analyze Title and Description meta tags on all key pages, H1-H6 headings, and internal linking. We check what queries the pages are optimized for and how well the content matches the user’s search intent. We look separately at the link profile: are there any spam donors that pull the site under filters?
UX and usability audit. We go through the user's path from the landing page to the target action. We evaluate navigation, application logic, text readability, and CTA button placement. We look at behavioral data in Yandex Metrica: click map, web viewer, scroll depth. We find points where the user gets lost and leaves.
Content analysis. We check the uniqueness of texts, their volume and relevance to target queries. We identify pages without text or with text below 500 characters - this is a direct loss of traffic. We compare pages with top results for key queries.
Competitor analysis. We look at 5-7 sites from the top for your key queries. We record their structure, volume of content, and link profile. We identify the gap between your site and competitors based on the main ranking factors.
Final report and action plan. We collect all conclusions in a structured document. Each problem is described with a priority (critical, important, desirable) and a specific recommendation: what exactly to fix, in which file or section, what result the fix will give.
Stages of work
Collection of accesses and briefing - 1 working day. We request access to Google Search Console, Yandex Webmaster, Yandex Metrica and Google Analytics. We clarify your business goals, main competitors and queries for which you want to get to the top.
Technical analysis - 1-2 working days. We crawl the site with specialized tools, check indexing, speed, and mobile version. We record all errors indicating the URL and type of problem.
SEO and content analysis - 1-2 working days. We check meta tags, headings, page structure, text quality. We compare with competitors from the top for key queries.
UX audit and behavior analysis - 1 working day. We go through the user’s path on the site, study Metrics data: click map, web viewer, conversion funnels. We identify bottlenecks where potential customers are lost.
Generating a report - 1 working day. We structure all conclusions into a document with priorities. Total - 5 working days from obtaining access to the finished report.
Presentation and discussion - based on the results. We will review the report with you: we will explain each recommendation and answer your questions. If desired, we prepare technical specifications for the developer for specific corrections.
Pricing in International
Pricing of the audit depends on the size of the site, the number of pages and the depth of the audit. We do not sell automated reports from online services under the guise of manual analysis.
Express audit. Checking up to 20 key pages: technical errors, basic SEO issues, critical UX comments. Suitable for landing pages and small corporate websites. Term - 2-3 working days.
Standard audit. A full range of checks for websites up to 200 pages: technical, SEO and UX analysis, competitor analysis, detailed report with a correction plan. Duration - 5 working days.
Online store audit. For sites with a catalog of 200 pages or more: we additionally check filtering, pagination, product cards, cart and checkout. We analyze competitors based on product requests. Duration - 7-10 working days.
We will tell you the exact cost after we see your website. Call .
Who is a website audit suitable for?
Before starting SEO promotion. Investing in promoting a site with critical technical errors is wasting money. The audit shows what needs to be corrected before the start so that the promotion budget works effectively.
When traffic or positions drop. If a site suddenly loses visibility in searches, this is a signal of sanctions, a technical failure, or an algorithmic filter. An audit allows you to find the cause in 5 days, rather than guessing for months.
Before redesigning or moving to a new domain. Changing the site structure without competent SEO preparation often leads to loss of positions. The pre-redesign audit records everything that needs to be preserved and identifies errors that should not be transferred to the new site.
When changing contractor. If the previous agency worked according to an opaque scheme, the audit will show the real state of the site: what was done, what was not done, and what was done incorrectly.
Guarantees in International
Manual analysis rather than automated reporting. We do not send exports from Screaming Frog or Ahrefs with an empty comment. Each problem found is analyzed manually with an explanation of why it is a problem and how to fix it.
The period is fixed in the contract. 5 working days for a standard audit is not a guideline, but an obligation. If we don't fit in, we warn you in advance.
A report with priorities, not a list of 200 items. Each recommendation is marked with a priority: critical (affects indexing), important (affects rankings), desirable (improvement). You know exactly where to start.
Support after the audit. After receiving the report, we are ready to answer questions, explain any recommendations and, if necessary, prepare technical specifications for the developer.
Data privacy. Access to analytics and advertising accounts is used only for auditing. After completing the work, we remove ourselves from the list of users with access rights.
Why choose us in International
Three directions in one report. Technical audit, SEO analysis and UX check are carried out in parallel by one team. You receive a single document, rather than three different reports from three contractors.
We work with data, not sensations. Each conclusion is supported by a screenshot, page URL, or analytics data. No abstract “content needs to be improved” without specifics.
We understand Yii 2, WordPress, Bitrix and other CMS. Recommendations are tailored to your platform. We indicate exactly where in the admin panel or in the code a change needs to be made, and not just what to fix.
Audit as part of strategy. If after the audit you want to continue working - SEO Promotion, contextual advertising or redesign - the cost of the audit is counted towards the first month of work.
Experience with sites of various sizes. Conducted audits of landing pages for 5 pages and online stores for 50,000 positions. The depth of the analysis is the same - only the amount of work and timing differ.
We are preparing technical specifications for the developer. Upon request, after the audit, we draw up technical specifications: what exactly needs to be rewritten in the code, what settings to set in the CMS, what pages to redirect. This speeds up the implementation of changes by 2-3 times.
Questions & Answers
How does an SEO audit differ from a technical audit?
A technical audit checks the “health” of a site in terms of code and infrastructure: speed, server errors, indexing, mobile version. SEO audit is an analysis of content and optimization: meta tags, headings, keywords, linking. We carry out both analyzes as part of one comprehensive audit.
What do you need to provide for an audit?
Access to Google Search Console, Yandex Webmaster, Yandex Metrica and Google Analytics is a required minimum. Additionally, access to the site’s administrative panel will help, but this is not always necessary. If analytics is not connected, we will inform you about it - connection will take 1 day and will not delay the audit.
Is it possible to properly check the site in 5 days?
For sites up to 200 pages - yes. We use specialized tools for crawling and automatic data collection, which takes several hours. The rest of the time is spent on manual analysis, interpretation of data and writing a report with specific recommendations.
Do you correct mistakes or just point them out?
An audit is a diagnosis. We identify problems and describe how to fix them. If you need help with a correction, we will handle this separately as part of technical support or SEO promotion. Upon request, we prepare detailed technical specifications for your developer.
How to understand that the audit was done with high quality and not just for show?
A high-quality report contains specific URLs of pages with errors, screenshots, data from tools, and clear recommendations. If an agency sends a 5-page PDF with general words or automatic export from a service, this is not an audit, it is an imitation.
Will the position remain the same if the recommendations are implemented?
The implementation of technical audit recommendations, as a rule, improves positions or at least does not worsen them. It is dangerous to change the structure of URLs and headers without understanding the consequences - that is why in the report we always indicate what needs to be taken care of and what steps need to be taken before making changes.
Is a repeat audit necessary after the changes have been implemented?
2-3 months after the implementation of the main recommendations, a follow-up audit is useful. It shows which edits produced results and identifies new points of growth. The pricing of the re-audit is lower than the initial one, since the basic diagnostics have already been carried out.
Order a site audit
Send a link to the site and tell us about the task: what positions you want to improve, whether there was a sharp decline in traffic or whether a redesign is planned. We will estimate the amount of work and name the cost before the audit begins.
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