A website that is 5-7 years old usually drags down business: it loads slowly, is poorly indexed, and does not work on mobile devices. Redesigning from the ground up isn't always the answer. Sometimes a system upgrade is enough: update the engine, rework the front end, fix architectural problems. The site begins to work faster, more securely and brings in more applications.
What is included in website modernization
Updating CMS and components. We translate to the current version of WordPress, Bitrix, MODX or another platform. We update plugins, modules, frameworks. We eliminate vulnerabilities in outdated code that can become an entry point for hacking.
Optimizing download speed. We analyze PageSpeed Insights, GTmetrix. We compress images, implement lazy loading, minify CSS/JS, set up CDN and caching. The target is less than 2 seconds before the first interaction.
Mobile adaptation. We redesign problematic blocks for mobile devices. We fix horizontal scrolling, small font, and non-clickable buttons. We test on real devices of different sizes.
Security and SSL. Configuring HTTPS, HSTS, security headers. We install WAF and configure automatic backups. We close typical vulnerabilities: SQL injections, XSS, open access to service directories.
Code refactoring. We remove technical debt: duplicate code, unused dependencies, outdated libraries. Documenting the architecture for future support.
SEO compatible. We ensure correct 301 redirects when URLs change, save meta tags, check robots.txt and sitemap after updating. Modernization should not reset the accumulated SEO weight.
Stages of work
Technical audit - 2-3 days. We analyze the current stack, component versions, speed, security, mobile adaptation. We create a list of problems with priorities.
Backup Management - before the start. We create a full backup: site files, database, configurations. Recover at any time in 30 minutes.
Updating in a test environment - 3-10 days. We raise a copy of the site, update components, and fix conflicts. We test all functionality in a test environment.
Performance optimization - 2-5 days. We implement caching, CDN, optimize images and code. We measure the speed before and after each change.
Testing and QA - 1-3 days. We check the operation of forms, shopping cart, authorization, payments. We test on mobile and desktop browsers.
Deploy to a production server - planned during the period of minimum load. Migration updates to the production site, we monitor the first 24 hours. Rollback is possible at any time.
Pricing in International
Pricing depends on the scale of the site, the technology stack and the amount of accumulated technical debt. A small corporate website can be upgraded cheaper than a large online store with many integrations.
Easy modernization. CMS update, speed optimization, security fix. For small sites on current CMS without custom code.
Complete modernization. Code refactoring, framework update, full mobile adaptation, CDN integration. For medium and large projects.
Modernization with partial redesign. Update of the technical part + visual update of key pages without a complete redesign.
Call - we will conduct a preliminary audit and tell you the cost.
Who is suitable for modernization?
The site is written on an outdated stack. PHP 5.x, jQuery 1.x, WordPress without updates for several years is a real security and SEO threat. Modernization moves the site to the current stack without redesigning it from scratch.
The site is loading slowly. If the loading time is more than 4 seconds, this is a direct loss of traffic and conversion. Performance upgrades deliver measurable results.
The site does not work well on mobile devices. More than half of the traffic is from mobile users. If the site is not adapted, this means losing half of your potential customers.
The site has been hacked or there are suspected vulnerabilities. Modernization with a security audit covers common attack vectors and eliminates the consequences of a breach.
Guarantees in International
SEO security. The modernization is carried out while maintaining all URLs, meta tags and structure. We make 301 redirects where addresses have changed. Positions will not sag due to technical changes.
Backup before each stage. No changes without a backup. Rollback to the previous version - at any time within 30 minutes.
Testing before deployment. All changes are tested in a test environment. We transfer to the production server only what has passed full testing.
Warranty period 60 days. After deployment - 60 days to correct any errors related to the work performed. No additional charge.
Measurable results. We provide before and after speed measurements through PageSpeed Insights. The result is visible in numbers, not in words.
Why choose International
We work with any technology stack. CMS solutions and custom development in PHP, Python, Node.js. We don’t give up on a task because of an unfamiliar framework.
We understand the risks of modernization. Updating to a major version of the CMS may break plugins and templates. We identify conflicts in advance and resolve them in a test environment.
Documenting the architecture. After modernization, we transfer documentation on code structure and integrations. Any developer will be able to continue working.
Minimum downtime. Switching to the updated version takes from 5 to 30 minutes. Work is planned for nights or weekends by agreement.
Transparent process. Access to tasks in the tracker, weekly statuses, demos based on the results of each stage.
Experience with busy projects. We modernized sites with daily traffic of 10,000 users without interruption of work.
Questions & Answers
Is it possible to modernize a website without stopping it?
Yes. Work is being carried out in a test environment parallel to the production site. Switching to the updated version takes a few minutes and occurs during periods of minimal load.
Is modernization necessary if the site is already working?
Depends on age and stack. If the site is more than 4-5 years old, there is a high probability of outdated vulnerabilities and speed problems, which are not always noticeable to the owner, but affect rankings and conversion.
Will data be lost during the upgrade?
No. Before starting, we create a full backup. The upgrade does not affect user data, content, or orders.
How is modernization different from redesign?
Redesign is primarily visual changes: new design, new UX. Modernization is technical changes: code updates, speed, security, mobility. They can be combined, but these are different tasks.
Will your search rankings remain the same after modernization?
When done correctly, yes. We save the URL structure, meta tags, robots.txt. Setting up 301 redirects for changed addresses. We monitor positions in the first 2-4 weeks after deployment.
Order modernization
Tell us about your website: CMS, age, main problems. We will conduct a preliminary audit and tell you what can be improved and at what cost.
Call: