Display & video advertising in International — building strong brand knowledge and creating pent-up consumer demand. We launch advertising on YouTube, Yandex Video Network and media banners on the Home page targeting high-income audiences.
Display & video advertising in International
Display & video advertising in International
Forming maximum brand awareness and stimulating pent-up demand.
1 000 000+ reaching target audiences per monthBrand Lift measuring the growth of brand knowledgeFull HD / 4K professional video production
PC "Chancellor"Ogranik FoodHolding "Protos Group of Companies"AnfishReef ExclusiveStroyImpulseAllianceBakehouse+ 100 companies
from 245 $/month
cost of setting up and running media campaigns
from 0.1 $
average price for 1 targeted video view
+85%
growth of branded search queries
100%
Transparent inspection depth reporting (VTR)
Service Types
Display and video advertising formats
We create memorable visual contact with your target audience.
01
Video advertising on YouTube (In-Stream & Bumper Ads)
Short, unskippable 6-second videos or engaging 15-30 second videos with a jump button.
02
Banner on the Yandex Home Page
Large premium format on the Yandex home page for maximum coverage of a solvent audience.
03
Yandex Video Network (Yandex Video, Kinopoisk)
Displaying commercials before films, TV series and on partner video portals in Full HD.
04
Programmatic advertising (Programmatic RTB)
Automatic purchase of banner impressions based on precise behavioral segments and interests.
05
Animated HTML5 banners
Interactive dynamic banners with adaptation to any size of advertising blocks.
06
Audio advertising in streaming services
Voice-over of advertising offers in Yandex Music and online radio stations.
Work Process
Stages of launching a media campaign
From developing a creative concept to measuring pent-up demand.
01
Development of a media plan and strategy
Determining target coverage, frequency of contacts, platforms and calculating the campaign budget.
02
Creation of videos and banners
Writing a script, filming or motion video design, adaptation to different screen formats.
03
Setting up precise targeting
Select geolocation (Minsk/Belarus), age, income, interests and content topics.
04
Launching and monitoring the quality of impressions (Viewability)
Control the visibility of banners (at least 70% of the area on the screen for 2 seconds) and disable spam sites.
05
Contact cost optimization
Calibrate bids to reduce cost per 1,000 impressions (CPM) and cost per view (CPV).
06
Estimation of Brand Lift and Post-view conversions
Measuring the growth of brand traffic and the number of purchases from those who saw the video.
Tools
Video advertising platforms
Official placement in premium advertising networks.
Google Ads Video (YouTube)
Reaching millions of YouTube video hosting users on smartphones and Smart TVs.
Yandex Display & Direct
Premium banners and video network on Kinopoisk, Avto.ru and RBC.
Programmatic DSP
Targeting based on external DMP data from telecom operators and banks.
Adobe After Effects & Premiere Pro
Professional video editing, color correction and animation.
Yandex Vzglyad & Google Surveys
Conducting Brand Lift surveys to measure ad recall.
Case Studies & Results
Cases of outreach media campaigns
Results of creating awareness and growing direct sales.
Beverage / FMCG brand
Extensive video campaign on YouTube and Kinopoisk
1 200 000
views by target audience
+68%
increase in brand awareness (Brand Lift)
Residential complex / Development
Media banner on Yandex Home and videos
+140%
growth of direct brand searches for residential complexes
0.1 $
cost of target contact
Network of medical clinics
Video campaign targeting residents of Minsk
+90%
increase in registrations for initial appointments
82%
video screening depth (VTR)
Key Features
The benefits of video advertising with Digital SPEC
We combine image outreach with direct sales promotion (Brandformance).
Production
Creating a video turnkey
You don’t need to look for third-party studios - we will shoot and edit videos using our team.
Quality
Clean traffic without bots
We use strict site filters, excluding click fraud and children's channels.
Analytics
Delayed effect measurement
We track Post-Click and Post-View conversions, showing the real impact on the business.
Guarantees
Media advertising guarantees
100% completion of planned coverage
We guarantee the agreed number of showings and inspections under the contract.
Fixing CPM/CPV cost
Transparent tariffs without hidden extra charges in Russian rubles.
All rights to the videos remain with you
Ready-made videos and banners can be used on TV, website and social networks.
Detailed final video report
Analysis of age, gender, devices and time of contact of viewers with advertising.
Pricing Packages
Rates for display and video advertising at International
Average market prices in Minsk. The advertising budget for impressions is calculated individually.
Start Video
from 245 $ / month
- Launching video advertising on YouTube (up to 2 campaigns)
- Adaptation of the provided video material
- Setting up targeting by geography and interests
- Minus children's and non-targeted channels
- Final report on inspections and transitions
Optimal Brandformance
from 1,140 $ / month
- Complex: YouTube + Yandex Video Network + Banners
- Creation of 2 motion videos and a set of HTML5 banners
- Retargeting Setup for those who have watched the video
- Measuring deferred Post-view conversions
- Personal media planner and weekly sections
Premium Coverage / TV+
from 2,210 $ / month
- Large-scale campaign: Yandex Home + Programmatic + YouTube
- Full video production (filming + voice acting + graphics)
- Brand Lift surveys to measure brand awareness growth
- End-to-end analytics before offline and online sales growth
- Priority management and VIP support
FAQ
Frequently Asked Questions on media and video advertising at International
How much does it cost to launch display and video advertising at International?+
Services for setting up and maintaining video campaigns cost from $245 per month. Comprehensive Brandformance (video + banners + retargeting) - from $490 per month. Premium campaign with turnkey video shooting - from $910 per month.
How much does it cost to view a video on YouTube or Yandex?+
The average cost of one targeted video view in Belarus ranges from $0.02 to $0.2, which makes video advertising one of the cheapest ways to contact your audience.
For what purposes is display advertising suitable?+
Display advertising is ideal for introducing a new brand/product to the market, building trust, announcing large-scale promotions and fueling demand before launching search advertising.
Do you help in creating videos and banners?+
Yes, we carry out the full cycle of video production: from writing a selling script and professional voice-over to filming and 2D/3D motion design.
On what devices will users see video ads?+
Video advertising is displayed on smartphones, tablets, computers, as well as on Smart TV screens in the YouTube and Kinopoisk applications.
Is it possible to target impressions only to specific cities in Belarus?+
Yes, you can set up displays both for the entire Republic of Belarus and specifically for Minsk or individual regional centers.
How to measure the effectiveness of media advertising?+
Effectiveness is assessed by VTR metrics (percentage of searches), the growth of branded search queries in Yandex Wordstat, the growth of direct traffic to the site and the Brand Lift study.
Is the formal contract concluded in $?+
Yes, we work officially under an agreement with legal entities and individual entrepreneurs by bank transfer with the provision of closing acts.
What is the minimum advertising budget needed to run video advertising?+
The recommended starting budget for impressions on video networks for Minsk ranges from $600–350 per month.
How to order display video advertising from International?+
Leave a request on the website - we will develop a creative concept and calculate a media plan for reaching your audience!
Media coverage
Make your brand a recognized leader
Order the launch of display and video advertising with a guarantee of targeted views.