To quickly develop and promote a resource, you need to know all the advantages and disadvantages of your site in order to improve its positive qualities and minimize errors and disadvantages. To do this, you need to conduct a comprehensive analysis of your web resource. Search engines need a high-quality website to rank in the TOP. It should be interesting to users and answer the questions for which the user found this site.
A comprehensive audit allows you to identify such shortcomings as: low indexing by search engines, infrequent visits and quick departure of visitors who never made a purchase, as a result of which the number of sales and your profit leaves much to be desired.
A comprehensive analysis includes conducting an in-depth analysis of both the external and internal environment of your site according to all criteria for the operation of the resource.
Comprehensive analysis includes:
1 . Technical website audit
- We check your web resource for technical errors and duplicate pages
- Analysis for the presence and correctness of robots.txt
- Checking for the presence of sitemap.xml and updating it
- Editing (if necessary) .htaccess
- We check the loading speed of all pages on the site.
- Analysis of the correct operation of CMS modules and components on the site
- Checking for broken links (404 error)
2. SEO (search engine) audit.
- Analysis of website visibility in search engines.
- Checking the optimization of website pages for search engines.
- Checking the browser page headers for completeness
- Checking headings H1, H2, H3, etc.
- Compiling a semantic core (keywords) of queries based on the interests of your business
- Structure Analytics
- Design Analysis
- And this is a small part of the analysis that will be carried out by us, including the analysis of your competitors’ sites and the queries for which they are promoted in the search engine.
3. Usability audit
- Analytics of visitor behavior on the site.
- Identifying problem areas and reasons for visitors leaving the site.
- We check the correct operation of the resource on mobile devices.
- And other aspects to improve traffic to your web resource.
4 . Security Analysis
- Virus check
- Security check
- Checking outgoing links
- Finding hidden pages
At the end of a comprehensive analysis of your site, we will provide a detailed report on the identified shortcomings and give recommendations for eliminating them.