Website optimization

Search engine optimisation (SEO search engine optimization) is the techniques and methods that allow a website to reach the top positions in search engines. So, you have your own site, but it "does not work for you" as expected neither by the number of customers coming to the site, nor by the number of orders that were made from your site, and as a result: the amount of profit does not increase. In this case, it's time to think about the position your site occupies in the search engine. It's no secret that Internet users most often view only the first page of search results and very rarely go further. Therefore, it is very important for the site to be on one of the first places in the search results in search engines. And this opportunity appears only on a competently optimised site.

Components of website optimisation

A high ranking does not solve all the tasks of promoting a business project. It is only one of the first achievements leading to success. Internet visitor has already visited the site, but only after seeing convenient access to the information he needs, he will linger on the site and the likelihood of his interest will increase. Therefore, no less important role in the search engine optimisation of the resource is convenient navigation, content and search availability, i.e. usability of the site. Also for the visitor is of great importance to the convenience of feedback.

Based on all of the above we can conclude, one hundred% search engine SEO website optimisation involves 3 crucial components:

• Promotion to high positions in search engines
• Website - interesting to the user, easy to navigate and easy to use
• Feedback - as accessible, convenient and diverse as possible.

Search engine optimisation: internal and external.

That search engines better indexed sites should take steps to adjust the content of the web resource - this is internal search engine optimisation. External search engine optimisation is external link ranking, i.e. actions aimed at increasing the position of the site through external links.

Search engine optimisation for different search engines

Algorithms of search engines are somewhat different and therefore SEO optimisation for one search engine (eg: Google) has slight differences from optimisation for another search engine..Great importance in the success of website promotion is the professionalism of the optimiser, his ability to quickly navigate the changes in the situation and choose the right options to achieve the best result.